I was standing in line at the grocery store when I saw a woman’s magazine with a headline that read: “Lose all the weight you want by tonight!”  Really?  It was 7 pm when I saw the ad.  Were they really claiming that it is possible to lose any measureable amount of weight in 5 hours?  Give me a break, suggesting that it is possible to lose unwanted pounds by dusk seems extreme even in a marketing world that has clealy gone over the moon in it’s attempt to sell stuff.

So over the moon, in fact, that if it were up to me, people who earn a living by promoting “instant” weight loss would gain a pound and lose a hair each time someone purchased one of their products.  And yet, even though I know it is ridiculous to suggest that we can lose weight overnight, I was still curious about the content of the article.

Ultimately, I resisted the temptation to dignify the headline by reading article.  But if someone like me who has been fairly successful at maintaining a normal weight was almost sucked in by the false promise, someone whose weight problem is the first thing they think about when they wake up in the morning and the last thing they think about before they go to bed at night, would find it virtually impossible not to be lured by the promise of instant weight loss.

Although it is not possible to lose weight overnight, you do have what it takes to achieve your weight loss goals.  

Encouragement Always.